London taxi advertising
Full wrap liveries, supersides and tip seats, planned and bought independently. London, Manchester and Birmingham.
Why taxi
A taxi is the only format that covers a whole city at street level, all day, and then carries the message inside the vehicle as well. It is bought as media and it behaves like a moving piece of brand estate.
It is also one of the few formats where the campaign keeps working after the media does. A wrapped taxi is a photograph, a launch-day prop and a piece of content, which is why it turns up in PR plans as often as it turns up in media plans.
Coverage
From Monday 26 October a kilometre of Oxford Street, between Orchard Street and Great Portland Street, closes to traffic. Buses, cars and taxis are all excluded from that section. What changes is where the audience is reached from.
Oxford Street from 26 October 2026. The cross streets stay open. Indicative map, not to scale.
Bus routes run the arterial roads. The retail districts sit off them. Indicative map, not to scale.
New Bond Street, Savile Row, Jermyn Street and Mount Street carry no bus route. Indicative map, not to scale.
Bus routes are diverted onto Wigmore Street, Henrietta Place and Cavendish Place, with replacement stops around 200 metres back from the shop fronts. The cross streets stay open, so a taxi can still set a passenger down a few steps from the doors.
The wider pattern matters more than the one street. New Bond Street, Savile Row, Jermyn Street, Mount Street and Marylebone High Street carry no bus route at all, and neither does most of the Mayfair, St James's and Marylebone grid around them. The squares and mews in between are addresses a cab can reach, on streets a fixed route has no reason to serve.
Buses remain a strong broad-reach format and the network is built for exactly that. It is simply built around arterial roads, which is why it passes the retail districts rather than entering them.
Four reasons
01
A poster site works one location for the length of the campaign. A taxi works the whole city, all day, and keeps moving through the places the audience actually is.
That turns a media plan from a list of sites into a pattern of coverage, and it is why taxi suits a brand launch or a store opening far better than a single high-profile panel does.
02
A wrapped taxi is at eye height, in traffic, beside the pavement, at the kerb outside the venue. It is read by pedestrians and by drivers, from the front, the side and behind.
Height is what makes a mural or a building wrap work. Proximity is what makes a taxi work, and it is a different job.
03
Tip seats put the brand in front of a passenger for the length of a journey, in a quiet space with nothing competing for their attention.
Very little out of home reaches an audience outdoors and then continues the conversation with them sitting still. Taxi is the format that does both in one buy.
04
A branded taxi is a prop as well as a media placement. It can be positioned for a photograph, driven to a store on launch day, or used to move talent and press between locations.
That is a real, repeated pattern in our work rather than a theory: the format earns coverage and content on top of the media it was bought as.
Formats
Most campaigns use more than one. A wrap for impact and photography, supersides for spread, tip seats to carry the detail.
The whole vehicle carries the creative, roof to sill. The highest-impact taxi format and the one that photographs best, so it is usually the right choice where PR, social content and launch coverage matter as much as the media.
A large panel down each side of the taxi. Lower cost per vehicle than a wrap, so the same budget puts more vehicles on the road and buys frequency and spread instead of single-vehicle impact.
Interior panels facing the passenger for the whole journey. Bought alongside a wrap or supersides to carry the detail the exterior cannot: the offer, the address, the QR code, the thing that needs more than a glance.
Photographs show the formats as they run on London taxis. They illustrate what each format looks like on the vehicle and are not ma campaigns.
Proximity planning
A taxi campaign does not have to be bought as general city coverage. Give us the addresses that matter and the fleet is weighted towards them, then reported against them.
01
Flagships, new openings, the stores carrying your range, or any address that matters to the campaign.
02
Tracking data selects taxis whose working patterns concentrate around those locations.
03
Mileage and time within 500m and 1km of every location in the plan. 500m is about six minutes on foot.
A test-and-control study found an 8.2% average sales uplift and £1.64 returned per £1 spent across proximity, boundary and delayed stores, rising to 10.9% at the store nearest the advertising. Posterscope and IRI, 2019, on roadside panels. That is evidence for the proximity method, not a measurement of London taxi performance.
Proof
It establishes
It does not
Coverage is weighted, not guaranteed
Taxis are weighted towards the areas you choose. They work live streets and are not confined to them, so coverage is weighted rather than guaranteed.
Miles and time within 500m and 1km of every location in the plan.
Mileage, location heat maps, top boroughs, hours worked, top routes and carbon savings.
Professional shots of the taxis on the street, within three days of launch.
Built from GPS tracking on campaign taxis, which is vehicle activity reporting rather than an audience estimate or a measured consumer response. Fleet figures are September 2026: 441 taxis tracked with a further 150 being added, of more than 800 carrying campaigns. Coverage on a given plan is confirmed at booking.
Our work
Store launches, brand launches, PR activations and multi-city runs. Each links to the campaign write-up on this site.
June 2026
A debut London taxi campaign for one of the city's most recognisable destinations.
Read the campaignJuly 2025
Branded superside taxis across key London locations, supporting the launch of two new boutique stores.
Read the campaignApril 2025
A bold London taxi activation for a new client, briefed on high-impact city visibility.
Read the campaignNovember 2024
A branded taxi touring four store locations for a social activation, with a shopping spree for passers-by.
Read the campaignMay 2024
Branded taxis carrying talent to the revamped Arndale store to create launch content, a PR use of the format as much as a media one.
Read the campaignFebruary 2024
Full wraps with tip seats live in London, in a deliberately sleek and minimal design.
Read the campaignDecember 2023
A taxi campaign running across three cities at once: London, Manchester and Birmingham.
Read the campaignWhat we handle
ma is independent, so the fleet, the format mix and the city are recommended on what the campaign needs rather than on who we are tied to.
Taxi sits inside a wider out-of-home offer. If you are weighing it against other formats, the out-of-home overview covers the alternatives, and the OOH planning guide covers how to brief any of them.
Christmas 2026
Wraps, supersides and interior placements, booked for four weeks with the winter extension free on top. Prices are GBP and exclude VAT.
Winter extension, free on every package
Every week of the winter extension runs at no extra cost. Which window you land in decides how many weeks that is.
Estimated market value is the media owner's own estimate of what the package would normally be worth. It is not an ma quotation and not a price comparison. Packages are subject to availability and confirmation at the time of booking. For the Christmas packages specifically, email shannon@wearema.co.uk.
Start here
You do not need a finished brief. Tell us the city, roughly when, and what the campaign is for, and we will come back with what is possible and what it takes.
Or email contact@wearema.com directly.
ma
+44 (0)20 3886 2111