London taxi advertising
Full wrap liveries, supersides and tip seats, planned and bought independently. London, Manchester and Birmingham.
Why taxi
A taxi is the only format that covers a whole city at street level, all day, and then carries the message inside the vehicle as well. It is bought as media and it behaves like a moving piece of brand estate.
It is also one of the few formats where the campaign keeps working after the media does. A wrapped taxi is a photograph, a launch-day prop and a piece of content, which is why it turns up in PR plans as often as it turns up in media plans.
Four reasons
01
A poster site works one location for the length of the campaign. A taxi works the whole city, all day, and keeps moving through the places the audience actually is.
That turns a media plan from a list of sites into a pattern of coverage, and it is why taxi suits a brand launch or a store opening far better than a single high-profile panel does.
02
A wrapped taxi is at eye height, in traffic, beside the pavement, at the kerb outside the venue. It is read by pedestrians and by drivers, from the front, the side and behind.
Height is what makes a mural or a building wrap work. Proximity is what makes a taxi work, and it is a different job.
03
Tip seats put the brand in front of a passenger for the length of a journey, in a quiet space with nothing competing for their attention.
Very little out of home reaches an audience outdoors and then continues the conversation with them sitting still. Taxi is the format that does both in one buy.
04
A branded taxi is a prop as well as a media placement. It can be positioned for a photograph, driven to a store on launch day, or used to move talent and press between locations.
That is a real, repeated pattern in our work rather than a theory: the format earns coverage and content on top of the media it was bought as.
Formats
Most campaigns use more than one. A wrap for impact and photography, supersides for spread, tip seats to carry the detail.
The whole vehicle carries the creative, roof to sill. The highest-impact taxi format and the one that photographs best, so it is usually the right choice where PR, social content and launch coverage matter as much as the media.
A large panel down each side of the taxi. Lower cost per vehicle than a wrap, so the same budget puts more vehicles on the road and buys frequency and spread instead of single-vehicle impact.
Interior panels facing the passenger for the whole journey. Bought alongside a wrap or supersides to carry the detail the exterior cannot: the offer, the address, the QR code, the thing that needs more than a glance.
Photographs show the formats as they run on London taxis. They illustrate what each format looks like on the vehicle and are not ma campaigns.
Our work
Store launches, brand launches, PR activations and multi-city runs. Each links to the campaign write-up on this site.
June 2026
A debut London taxi campaign for one of the city's most recognisable destinations.
Read the campaignJuly 2025
Branded superside taxis across key London locations, supporting the launch of two new boutique stores.
Read the campaignApril 2025
A bold London taxi activation for a new client, briefed on high-impact city visibility.
Read the campaignNovember 2024
A branded taxi touring four store locations for a social activation, with a shopping spree for passers-by.
Read the campaignMay 2024
Branded taxis carrying talent to the revamped Arndale store to create launch content, a PR use of the format as much as a media one.
Read the campaignFebruary 2024
Full wraps with tip seats live in London, in a deliberately sleek and minimal design.
Read the campaignDecember 2023
A taxi campaign running across three cities at once: London, Manchester and Birmingham.
Read the campaignWhat we handle
ma is independent, so the fleet, the format mix and the city are recommended on what the campaign needs rather than on who we are tied to.
Taxi sits inside a wider out-of-home offer. If you are weighing it against other formats, the out-of-home overview covers the alternatives, and the OOH planning guide covers how to brief any of them.
Start here
You do not need a finished brief. Tell us the city, roughly when, and what the campaign is for, and we will come back with what is possible and what it takes.
Or email contact@wearema.com directly.
ma
+44 (0)20 3886 2111