A full building-height hand-painted campaign on a Shoreditch street

Hand-painted murals

Some brands get advertised.
Others get painted.

Hand-painted murals turn a building into a brand experience, at a scale and a level of craft that is difficult to ignore and easy to share. London, across the UK, and worldwide.

Explore murals Start a mural campaign
  • Painted by hand, on site
  • Up to 25m wide and 21m high
  • London and the UK
  • Ireland, the US and international

Why murals

People don't just look at a great mural. They stop. They photograph it. They share it. They talk about it.

That reaction is the whole argument for the format. A mural is bought as media, but it behaves like an event: a physical thing that appears in a street one week and gives an audience a reason to take a picture and pass it on.

It does not interrupt a street. It becomes part of it. For the length of the campaign the brand belongs to the neighbourhood rather than renting space in it, which is why people give a mural attention instead of tolerance.

An illuminated hand-painted mural lighting a London street after dark
Shoreditch, East London

Four reasons

What a wall does that a panel cannot.

A hand-painted wall towering over two London buses on a main road

01

Impossible to ignore

A mural is measured in storeys, not sheets. At that size the creative stops being something the audience passes and becomes part of the skyline they navigate by.

It cannot be skipped, blocked, scrolled past or muted. It is simply there, at architectural scale, for the length of the campaign.

An artist on a lift, dwarfed by the face he is hand-painting

02

Painted by hand

Every mural is painted by specialist artists, on site, over days. Nothing is printed and nothing is repeated.

That craft is visible, and it is the reason people treat a mural as something worth looking at rather than something to look past. The making of it is often as shareable as the finished wall.

A woman stopping to photograph an illuminated brand mural at night

03

Made to be shared

People stop. They photograph it. They post it. They tag the street it is on. Almost no other paid format earns that behaviour as a matter of routine.

A great mural creates a second life in photography, content and social, beyond the people who pass it in the street, and leaves the brand a set of images it can use long after the wall comes down.

A hand-painted wall reflected in a puddle on its own rainy street

04

Part of the place

The best murals belong to their street. They sit in the fabric of a neighbourhood rather than interrupting it, which is why the audience gives them attention rather than tolerance.

Choose the wall well and the brand borrows the character of the area for the duration of the campaign.

Inspiration

Imagine your brand here.

A few of the London walls we can work with, to show what the format can be. There are many more, in London and well beyond it, and the right one depends entirely on the campaign.

An enormous hand-painted wall seen from the air above East London

Old Street, EC2A

Tabernacle

25.5m wide, 21.3m high

The largest hand-painted advertising wall in the country, and the largest we know of in Europe. Built for drone photography and a skyline view.

Ask about this wall
A tall portrait mural on a building above a busy London street

Shoreditch, EC2A

Great Eastern Art Wall

19.7m wide, 2.9m high

London's original hand-painted advertising site. It can be taken as one canvas or as its four famous panels, and it sits in a cluster of four walls that can be booked together.

Ask about this wall
The RichMix walls, painted full height, on Bethnal Green Road

Bethnal Green Road, E1

RichMix

Two portrait walls, each 16m high

The largest portrait walls in East London, and larger still painted as a pair. A cinema and live events venue, so the wall comes with a venue attached.

Ask about this wall
A brightly painted building on a Hackney high street

Hackney, E8

100 Mare Street

16m wide, 15m high, approx.

Five minutes from Broadway Market, with full planning permission. One of the loudest walls in the estate.

Ask about this wall
A woman posing in front of a bright, boldly patterned hand-painted wall

Brixton, SW9

Brixton Road

5.5m wide, 9m high

The original South London hand-painted site, next to the Ritzy. Foot and vehicle traffic around the clock, in a genuinely musical part of the city.

Ask about this wall
A wide painted wall dominating a Shoreditch street corner

Shoreditch, EC2A

Village Underground

12m wide, 7m high

A monster landscape wall opposite the Citizen M hotel, surrounded by nightclubs and private members clubs. Takes a 3D build.

Ask about this wall
A six-storey painted wall high above an East London road

Whitechapel, E1

38-40 Commercial Road

11m wide, 13.3m high

Six storeys tall and starting four storeys up, so it clears everything around it. Visible from a long way down the road, and takes projection mapping after dark.

Ask about this wall
A painted railway bridge over a busy Camden road

Camden, NW1

Camden Lock Railway

Available on request

Under the Camden Lock bridge on one of the busiest roads in Camden, with the foot traffic of the market on top of it.

Ask about this wall
A painted wall on a West London street of shops and terraces

Notting Hill, W11

216 Portobello Road

4.3m wide, 3.8m high

There is almost no large-format advertising in Kensington and Chelsea, which is exactly why this wall matters.

Ask about this wall

Wall dimensions as supplied by the site owner. Availability changes constantly, so treat these as illustrations of what is possible rather than a live inventory, and ask us what is free for your dates.

A man stopping on the pavement to photograph a hand-painted wall

From idea to wall

We know where to put it.

An illuminated hand-painted wall on a London street at night

The wall is the decision that makes or breaks a mural. The right one puts the idea in front of the people it was made for, in a place that suits it. The wrong one is a large, expensive painting nobody was looking for.

We choose it against the audience and the idea rather than against what happens to be free, drawing on locations across London and well beyond it, including sites that rarely reach the open market.

Then we carry the campaign the rest of the way. Planning, permissions and landlord approvals, artwork adaptation, the artists, production, and the day it goes up. One team from the brief to the finished wall.

Scale

One wall. Or a whole world of them.

A person pausing on the street to look up at a large painted wall

A mural does not have to be a one-off. It can be a single landmark wall that carries a launch, several walls across one city that make a brand feel unavoidable for a month, a national campaign, or a coordinated programme running in more than one country at once.

We plan and deliver murals in London and across the UK, in Ireland, in the US and internationally. The medium is the same everywhere. What changes is the wall, the artists and the permissions, and that is our job rather than yours.

How it works

Simpler than it looks.

  1. 01

    Brief

    Tell us what the campaign is trying to do. You do not need a wall in mind, or a city, or a finished idea.

  2. 02

    Location

    We find the walls and markets that fit the audience and the moment, and come back with what is genuinely available.

  3. 03

    Create

    We work through the artwork, how it adapts to the wall, feasibility, permissions and production.

  4. 04

    Paint

    Specialist artists paint it on site. We manage the artists, the access and the schedule.

  5. 05

    Amplify

    Campaign photography and content, and audience or footfall measurement on locations where it is available.

What we handle

  • Planning and location sourcing
  • Availability and site approvals
  • Creative guidance and artwork adaptation
  • Landlord and planning permissions
  • Artist and production management
  • Hand-painting and installation
  • Campaign photography and content
  • Measurement, where the location supports it
  • Multi-market coordination

Start here

What could your brand do with a wall?

You do not need a finished brief. If murals are something you are considering, tell us roughly what you are thinking and we will come back with what could be possible, in London, across the UK or internationally.

Or email shannon@wearema.com directly.

Shannon Rooney
Media Account Manager, ma
+44 (0)20 3886 2111