SPONSORSHIPS
Partnerships that earn their place.
We source, negotiate, activate and amplify partnerships across sport, television, entertainment, music, culture and global media. Handled well, sponsorship is rarely just a logo. It is one of the most powerful platforms a brand can own.
THE APPROACH
Start with the business. Not the badge.
Sponsorship is still one of the most effective ways to build credibility, awareness and affinity, but only when it is tied to a genuine business objective. Too many partnerships are bought for the logo and left to do the rest on their own.
We begin with commercial strategy rather than rights holders. We ask what the partnership has to achieve, then find the opportunity that fits, negotiate it properly and build the activation around it.
We are not a sponsorship specialist bolted onto a media plan. We are an integrated media and creative agency, with sponsorship expertise built in.
WHAT WE DO
We source, negotiate and activate. Then we amplify.
Source and secure
We find the right opportunities anywhere in the world, then negotiate the rights, terms and commercial protections that matter.
Strategy and evaluation
Every opportunity is weighed on commercial value, audience fit and activation potential before a penny is committed.
Activate and amplify
Once a partnership is signed, our in-house teams turn it into a campaign across media, creative and digital.
SPONSORSHIP ENVIRONMENTS
OUR APPROACH
A simple commercial process, run with discipline.
Every partnership we build follows the same path, from the first conversation about objectives to the report on what it returned. The work that sets us apart sits at step five.
Understand
Business objectives, audience, markets and budget. We start with what the partnership has to achieve commercially.
Source
We identify sponsorship opportunities that genuinely fit the brand, not whatever happens to be for sale.
Evaluate
Commercial value, audience fit, rights package, activation potential and long-term value, assessed honestly.
Negotiate
We secure the right package, protect its commercial value and make sure you only pay for the rights you actually need.
Activate
This is where ma is different. We integrate the partnership with media, OOH, TV, digital, paid social, creative, production, content and PR.
Measure
Commercial impact, business outcomes and brand growth. We report on what moved the business, not vanity metrics.
Anyone can negotiate rights. The value starts after.
Strategy · Rights · Media · Creative · Social · Content · Production · PR · OOH · TV · Digital
WHY MA
We secure the deal. Then we make it work.
Most agencies can negotiate a sponsorship. Very few can do anything with it afterwards. The difference is what sits under one roof.
At ma, strategy, rights negotiation, media, creative, digital, content, production and PR are one team. The people who secure the partnership are the people who build the campaign around it, so nothing is handed off or lost in translation.
That is how a sponsorship stops being a logo on a hoarding and becomes a commercial platform that keeps working long after the deal is signed. The same thinking runs through our media, creative and work.
SELECTED WORK
Partnerships, already in motion.
A few of the campaigns we have planned, negotiated and brought to life. There is more across our work.
PARTNERSHIP TYPES
Every kind of partnership. One commercial standard.
Sports sponsorship
Teams, leagues, athletes and events, from grassroots to global rights.
TV sponsorship
Programme and broadcast idents that put brands next to the content people choose.
Streaming sponsorship
Presence across the platforms where attention now lives.
Podcast sponsorship
Trusted host-read and series partnerships with engaged, loyal audiences.
Event sponsorship
Festivals, conferences, premieres and moments worth being part of.
Music partnerships
Artists, tours and venues that connect brands to genuine fandom.
Brand ambassadors
The right faces and voices, matched to commercial intent.
Naming rights
Stadiums, stands and venues that build long-term association and recall.
Hospitality
Money-can't-buy access that strengthens client and partner relationships.
Official partnerships
Category and supplier rights that confer credibility and trust.
Venue branding
Permanent and tactical presence in the places audiences gather.
International activations
Partnerships built to travel, for brands entering new markets.
COMMERCIAL THINKING
The right partnership is rarely the obvious one.
The biggest is not always the best
A marquee property only earns its fee if it reaches the audience that matters to your business.
The cheapest is not the best value
A low rate is no bargain if the rights cannot be activated. Value is what you can build on top.
The right partnership wins
The one that aligns with your commercial objectives and has the strongest activation potential, every time.
Common questions.
What brands tend to ask before they start a sponsorship conversation with us.
Are you a sports sponsorship agency?
No. We are an integrated media and creative agency with specialist sponsorship expertise. Sport is one of many environments we work across, alongside TV, streaming, music, events and culture. The difference is that we can also activate the investment once it is secured.
What does the sponsorship service include?
Strategy, global sourcing, evaluation and due diligence, rights negotiation, commercial advice, activation across media, creative and digital, and measurement of commercial impact.
We already have a sponsorship. Can you help us get more from it?
Yes. A large share of our work is making existing partnerships work harder. We audit the rights you hold and build an activation plan across media and creative to turn them into commercial return.
Do we have to buy the media through you?
No, but most clients do, because that is where the value compounds. Planning the sponsorship and the surrounding campaign together is what turns a logo placement into a campaign that delivers.
Can you source opportunities internationally?
Yes. We source and negotiate partnerships globally, and we build activations designed to travel for brands entering new markets.
How do you measure success?
Against the business objectives we agree at the start. We report on commercial impact, brand growth and audience outcomes rather than vanity metrics.
START A CONVERSATION
Every partnership starts with a conversation.
Whether you are exploring sponsorship for the first time, or looking to get more from an investment you have already made, we would be glad to help.
Start a conversation