Matchday Moments_

Put your brand into the matchday journey.

A multi-city out-of-home package designed to reach football supporters across the places, routes and social environments that shape matchday.

5.6m
Estimated two-week impacts
11
High-footfall locations
6
Cities

The opportunity

Matchday extends well beyond the stadium.

On a matchday, supporters travel, meet, eat, drink and socialise throughout the surrounding city. That creates repeated, high-attention moments for brands to become part of the experience, not just a backdrop to it.

Matchday Moments places your brand across those moments, combining broad football-season visibility with genuine local relevance in the places fans gather.

Audience profile

Strong affinity with valuable football and leisure audiences.

Experience Lovers
Index 209
Sportsbook Betters
Index 191
Stadium & Sport Spectators
Index 190
Matchday Pub Goers
Index 176

Indicative audience indexes against the UK average. These are indexes, not percentage uplifts, and are subject to confirmation.

The starting lineup

Eleven locations, grouped by city.

London
Wembley, Croydon, Hammersmith and Wandsworth
Manchester
Hotel Football
Liverpool
Liverpool ONE and Boxpark
Newcastle
Haymarket
Brighton
Churchill Square
Hull and Coventry
Central city locations

Formats and campaign details

The specifics, on request.

Media formats, screen counts, play frequency, share of voice, available start dates, artwork requirements, booking deadlines and pricing are confirmed on enquiry, so we can match the package to your objective and timing.

Tell us what you are considering and we will come back with the current specification and availability.

Who it could work for

Brands that want a place in the football season.

Among others, it can suit food and drink, sportswear and fashion, entertainment and streaming, consumer technology, automotive, travel, financial services, telecoms, QSR and food delivery, and retail. Alcohol, betting and gaming are welcome subject to the relevant compliance requirements.

Why ma

One team, from planning to reporting.

  • One central point of contact
  • UK and international out-of-home expertise
  • Planning, buying, production and delivery
  • No separate planning or buying fees

We do not charge separate planning or buying fees. Media, production and any installation costs remain payable.

Discuss Matchday Moments

Tell us what you are considering.

A brand, a timing, or an early idea is enough. Andrew will come back with formats, availability and costs. Prefer email? andrew@wearema.co.uk.

Your contact: Andrew Dayes, Media Partnerships Manager, ma · andrew@wearema.co.uk

Reach football audiences this season.

Audience, impact and campaign figures are indicative and subject to confirmation. Locations, formats and availability may change.