West Ham United · Sport
“I’m Forever” - a kit launch across the supporter heartlands.
As part of their marketing mix, West Ham United and Umbro asked us to create an out-of-home campaign for their new home and away kit launch.
Challenge
The creative concept focused on the theme of “I’m Forever”, with club legends and current first-team players pictured alongside one another wearing the new kits.
Using a mixture of digital and traditional formats placed around the supporter heartlands in the East End and surrounding areas, we achieved a strong impact on older and younger supporters alike.
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