Newly released · Vinted Native
Twice the Vinted reach.
Same media investment.
Exclusive access through ma to a 1:1 Vinted Native impression match for qualifying advertisers. Reach Vinted's 25M+ UK monthly members through its Native in-feed format, and Vinted will match qualifying media investment 1:1 with added-value impressions, on the same campaign or your next one.
- 25M+ UK monthly members
- 80%+ Native viewability
- 1:1 impression match
- £20,000 minimum investment
Vinted has opened an exclusive Native advertising opportunity to selected independent agencies through the Alliance of Independent Agencies and Deal House. ma is a member, so we can take qualifying clients into it.
The mechanic is unusually simple. Book Vinted Native, and Vinted matches that investment 1:1 in added-value impressions. Your brand appears twice as often, in the same in-feed placement, for the same media cost.
Available to qualifying brands and categories. Vinted applies restrictions to certain advertiser categories, so eligibility is confirmed case by case.
The offer
1:1. It's that simple.
No rate negotiation, no complicated qualification, no performance hurdle to clear first. You book Native, Vinted doubles the impressions.
You book
Your Native media investment
+
Vinted adds
A 1:1 match
In added-value impressions, applied to the same campaign or your next one.
=
You get
2× the reach
At no extra media cost.
£20,000 minimum media investment per campaign. Matched impressions can be applied to the same campaign or the next one. Available to qualifying advertisers and subject to Vinted's category and campaign requirements.
The format
Built into the feed. Not bolted onto it.
Native is Vinted's exclusive in-feed placement, available only through a direct insertion order with the Vinted Ads Network. Your creative sits in the shopping grid itself, in the same shape and rhythm as the items a member is already browsing, clearly labelled as an ad.
That is a different proposition from a banner around the edge of a page. Vinted's own description is the useful one: it is not just an ad if it fits right into their personalised wardrobe feed.
80%+ viewability, measured by Vinted across the Native format.
Available on app and web, across the feed and catalogue.
The audience
25M+ UK members. Already in shopping mode.
25M+
UK members every month
13M+
UK members every week
7M+
UK members every day
Why it matters
Vinted is a shopping environment, not simply another content feed. Members are there to buy and sell, and the two behaviours feed each other: money made selling becomes balance in a Vinted wallet, and that balance gets spent.
Vinted describes its members as active shoppers rather than casual scrollers. For an advertiser, that means the Native placement reaches people at a moment when they are already deciding what to spend on.
Targeting
Reach audiences based on what they're actually interested in.
Vinted holds first-party purchase and behavioural data across its members, and it can be layered onto a Native campaign at no additional data fee. In Vinted's own words, this data is not simply contextual: it reveals a genuine intention to buy.
This is the part most advertisers underestimate. Vinted is known as a fashion marketplace, but its members buy across home, technology, beauty, kids, sport and more, and the targeting follows those categories rather than the assumption.
A representative selection. The full first-party taxonomy is considerably deeper, and we will map the most relevant segments to your brief.
Profile
Who's on Vinted?
81%
Women, the primary buyers across fashion and lifestyle
48%
Millennials, aged 26 to 40
25%
Gen Z, aged under 25
£35k–£40k
Average household income
UK member profile, Vinted, August 2026. Gen X, aged 41 to 55, accounts for a further 22%. Top buying categories are active wear and sneakers, beauty and home, fashion and lifestyle, and kids wear.
Measurement
Brand Lift, if you want it
Vinted can run a Brand Lift Survey alongside a campaign, quantifying its effect on awareness, perception and intent by surveying real members in-platform, across up to five KPIs.
Worth being precise about
Brand Lift is not included in the £20,000 minimum. Vinted provides it free at £50,000 spend, or it can be purchased separately at any level. If measurement matters to the campaign, tell us early and we will build it into the plan properly rather than bolting it on.
Eligibility
Could Vinted work for your brand?
Vinted applies restrictions to certain advertiser categories, including sensitive sectors and businesses that compete directly with its core marketplace. There are exceptions, so eligibility is worth checking.
Send us the brand and roughly what you are planning. We will confirm eligibility with Vinted, recommend the most relevant audience segments, and come back with what the matched investment would actually buy you.
Or email claire@wearema.co.uk directly.
Claire Rooney
Media Partnerships Manager, ma
+44 (0)20 3886 2111
Vinted Native 1:1 impression match: an opportunity available to members of the Alliance of Independent Agencies through Deal House, of which ma is one. £20,000 minimum media investment per campaign. Matched value is delivered in added-value impressions on Vinted Native and can be applied to the same campaign or the next one. Availability, eligibility and category restrictions are determined by Vinted, and campaigns are subject to Vinted's terms and inventory availability. Audience, format and measurement figures are Vinted's own, from its UK advertising materials dated August 2026.