OOH Market Update_
The latest locations, formats and developments shaping the UK out-of-home market, and what they could mean for brands planning upcoming campaigns.
The UK OOH market at a glance
Source: Outsmart / PwC, Q1 2026. Figures relate to Q1 2026 UK OOH advertising revenue; growth is year on year.
Selected market developments
From high-impact London landmarks and national billboard networks to retail, cinema and mobile digital formats, brands have an expanding range of environments through which to build reach, relevance and real-world visibility.
Appointed by Soho Estates as DOOH media partner; set to launch The Curve, a new West End landmark screen.
Why it matters: Another premium full-motion canvas in one of London’s most visited destinations.
Source: Ocean Outdoor
Positioned as the UK’s number one billboard network, expanding its digital 48-sheet portfolio to 600+ sites and 4,500+ panels nationwide.
Why it matters: Simpler national billboard planning and scale from a single network.
Source: Global
In partnership with TfL, a new London landmark joins the JCDecaux portfolio.
Why it matters: A new premium digital landmark on a key London corridor.
Source: JCDecaux
Now the exclusive OOH partner across all six BOXPARK leisure destinations nationwide.
Why it matters: Access to high-dwell leisure and food-and-drink environments where audiences gather.
Source: OPEN Media
A large-format, immersive DOOH network in Cineworld cinemas nationwide.
Why it matters: Cinematic-scale digital in a captive, attentive leisure setting.
Source: KBH
Powering up its front-of-store digital screen rollout across the retail estate.
Why it matters: Screen presence close to the point of purchase, at national convenience-retail scale.
Source: Co-op Media NetworkStories are credited to their original publishers and link to the original announcements where available. Also this quarter: new premium sites from BackLite (Chiswick Towers), Bauer Media Outdoor (Adshel Live Prime), Mobile Media (The Curve DigEVan), Limited Space (Queensgate and The Liberty) and Infinity Outdoor (Oxford Street). The full round-up is in the deck.
Insight and innovation
Beyond new sites, the medium is getting smarter. Global’s Multi-Sensory Multiplier research explores how audio and OOH amplify each other; Ubiquitous’ Taxis Live studies dynamic context on London taxis; and Alight Media’s Sparking Conversations examines the power of DOOH in social spaces. Programmatic access to OOH continues to widen, most recently with i-media and VIOOH opening the motorway network to programmatic buys. Media owners are also investing behind sustainability and community, from low-carbon DOOH to funded defibrillators and B Corp progress.
Research and initiatives credited to Global, Ubiquitous, Alight Media, VIOOH, i-media, Ocean Outdoor, JCDecaux, Bauer Media Outdoor and OPEN Media. See the deck for sources.
How ma can help
The growing range of formats is good news for advertisers. Choosing the right environments, locations and media mix, however, matters more than simply buying what is newest.
ma plans and delivers OOH, DOOH and mural campaigns in the UK and internationally, all managed through one central point of contact.
We do not charge separate planning, buying or agency service fees. Media, production and installation costs remain payable. ma does not own or exclusively represent the third-party inventory featured above.
The full round-up
The complete deck covers market growth, new landmark and premium locations, national networks and formats, retail, leisure and cinema developments, research and programmatic OOH, and sustainability and community updates.
Planning an OOH campaign?
Whether you already have a brief, are considering activity later in the year, or simply want to understand what could be achievable, Andrew would be glad to help. Prefer email? andrew@wearema.co.uk.
Your contact: Andrew Dayes, Media Partnerships Manager, ma · andrew@wearema.co.uk · UK +44 (0)20 3886 2111
This update has been compiled by ma from publicly available announcements and research published by UK OOH media owners and industry bodies. Revenue data: Outsmart / PwC, Q1 2026. All trademarks, photography and research remain the property of their respective owners. Information was correct at the time of publication and is subject to change.